Featuring among the top five FMCG players in India, with a turnover crossing Rs. 13,000 crores, Ruchi Soya Industries Limited is the flagship company of Ruchi Group of Industries. Besides being a leading manufacturer of high quality edible oils, vanaspati, bakery fats and soya foods, Ruchi is also the highest exporter of soya meal and lecithin from India. Nutrela (soya chunks, granules and soya flour) is the largest selling soya foods brand in the country.
Ruchi is a leading branded edible oil supplier. Nutrela Soyumm (Soyabean Oil), Ruchi Gold (Palmolein Oil), Mahakosh, Sunrich (Sunflower Oil) and Mandap (Mustard Oil) and new healthy oil variants like Nutrela Vitamin Sunflower oil and Nutrela Groundnut oil make Nutrela a trusted option in edible oils.
Superior procurement and trading skills, continuous innovation, an endeavor to meet consumer needs and stringent quality control standards have enabled Ruchi to emerge as a highly-respected and admired Indian company.
Ruchi Soya Industries Limited is listed on Bombay Stock Exchange Limited (BSE Code: 500368), National Stock Exchange of India Limited (NSE Code: RUCHISOYA) and Delhi Stock Exchange
Ruchi is a leading branded edible oil supplier. Nutrela Soyumm (Soyabean Oil), Ruchi Gold (Palmolein Oil), Mahakosh, Sunrich (Sunflower Oil) and Mandap (Mustard Oil) and new healthy oil variants like Nutrela Vitamin Sunflower oil and Nutrela Groundnut oil make Nutrela a trusted option in edible oils.
Superior procurement and trading skills, continuous innovation, an endeavor to meet consumer needs and stringent quality control standards have enabled Ruchi to emerge as a highly-respected and admired Indian company.
Ruchi Soya Industries Limited is listed on Bombay Stock Exchange Limited (BSE Code: 500368), National Stock Exchange of India Limited (NSE Code: RUCHISOYA) and Delhi Stock Exchange
THE SOYA REVOLUTION
In early 1960s Mr. Mahadeo Shahra created awareness on the potential of soya crop amongst the farmers in the state of Madhya Pradesh in India. He was instrumental in bringing up a small green revolution in the state, by introducing and encouraging soyabean cultivation on a commercial scale. Shahra family was in the business of commodities trading and subsequently entered the business of ginning and oil milling. The family's efforts, along with that of the others, resulted in soya revolution in Madhya Pradesh. Today Madhya Pradesh is considered as Soya bowl of the country, and contributes to approximately 60% of its production.
Despite all odds, Ruchi is now a leading player in the country in edible oils, soya foods and processed foods categories. This is largely due to its strict adherence to quality and continuous innovation to keep with the times. Also, Ruchi has evolved from being a large manufacturing firm to a respected brand, keeping in line with the FMCG players. Its Nutrela and Ruchi Gold brands have captured leading positions in the soya foods and edible oils categories respectively. Ruchi has also ventured into other businesses like bakery specialties, where it foresees a big potential for growth. With its innate manufacturing and logistics advantages, and its foray into the branded sector, one only sees immense potential for the growth of Ruchi in the future.
BRANDS
Over the years, Ruchi Soya Industries Limited has grown to become a multi-million US Dollar company. Two of our strongest brands, Nutrela and Ruchi Gold are category leaders.
Nutrela, the most respected soya foods brand in the country, enjoys sizeable market share. It has enjoyed the trust of consumers for last 24 years now, and continues to expand its range to cater to varying needs of its consumers. It has become generic to the soya category. We have effortlessly strived to educate people about health and goodness of soya as our firm commitment is to provide healthy solutions to the consumers.
Our edible oils brands like Ruchi Gold and Nutrela Soyumm enjoy mass acceptability and acclaim from the people. Ruchi Gold is the leader in the palmoline category. As a part of packaged goods thrust, Ruchi Gold was introduced in Chennai. Today, it enjoys leadership position in branded palmoline oil category.
Mahakosh Refined Soyabean Oil is known for its purity and premium taste, its nutritional qualities enhance its health quotient. It contains fats that may help in reducing serum cholesterol levels and omega-3 fatty acids that protect against heart diseases.
Nutrela Soyumm ranks in one of the most popular oils in the category, and continues to strive to reach the top position. Both brands symbolize health and quality.
We are also a leading vanaspati manufacturer with brands like Ruchi No. 1 and have also ventured into bakery and special fats category.
MARKETING STRENGTHS
The extensive distribution network, built over the years, is a major strength for Ruchi Soya Industries Limited. Catering nationally through over 6.25 Lac retail stores, with 96 Company depots, over 3200 distributors and a sales staff of over 200, Ruchi has attempted to penetrate depth wise, along with opening new markets. With its emphasis on providing value goods to consumers, dual strategy of Ruchi on popular and premium range works well. ‘Ruchi Gold’ and ‘Sunrich’ are our value for money offering but with no compromise in quality. This positioning helps generate large sales volumes for the products. Our Nutrela series is more premium, and offers healthy options in soya foods and edible oils. This dual strategy is based on our cultivated understanding of the Indian consumer psyche.
With undivided focus on new channels of distribution, we have a firm footing in modern retail and prestigious hotel chains. With our alliances with players like Pantaloon and visible presence in all leading national and regional supermarkets, we hope to grow our consumer base and product portfolio.
EXPORTS
Ruchi Soya Industries Limited is the Flagship Company of Ruchi Group, a pioneer soya processor group, which started operating back in 1972-73 and is the first exporter of Soyabean Meal from India. Over the years, Ruchi has become one of the largest crushers of soyabean in India and presently has installed crushing capacity of about 4.1 million tons annually in 12 plants. Being a leading crusher, Ruchi with its annual export of about 6 lacs tons has also become one of the largest exporters of Indian Soyabean Meal accounting for nearly 25% of the total soyabean meal from India. Soyabean meal (de-oiled extractions / cake) is obtained after crushing of seed and extraction of oil by solvent extraction process. Soyabean meal is considered as one of the most valuable raw material for preparing poultry / aqua / animal feed in the world market as it contains a very high percentage of protein. Ruchi produces different grades of soyabean meal viz. de-hulled, high pro and normal FAQ varieties.
Ruchi has been able to create a strong niche in the international market for its soyabean meal which is in high demand particularly by the quality feed producers in South East Asia, Far East and Middle East markets.
Besides, Ruchi is also able to export high end value added products like edible de-fatted soya flour, full fatted edible flour, soya lecithin, soya granules, soya flakes and soya chunks etc.
All the products produced by Ruchi enjoy ready accessibility in the export market namely, Japan, Vietnam, Indonesia, Thailand, Philippines, South Korea, Taiwan, Middle East countries apart from Indian Sub continent countries namely Bangladesh, Pakistan, Nepal, Sri Lanka etc.
NEW HORIZONS
Ruchi Soya Industries Limited is exploring new horizons beyond its traditional business interests. New initiatives like palm plantation and renewable energy sources coagulate well with the existing business goals of the company. We have expanded our crushing and refining capacities to remain competitive in the market. Our recent acquisitions and mergers will help us to accelerate our pace of growth.
Aword
Ruchi Soya Industries Limited has been the recipient of many prestigious awards, from leading organisations like Dun and Bradstreet, Globoil and many more
Good information!Thanks for sharing
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Patanjali Ayurved