In early 1960s Mr. Mahadeo Shahra created awareness on the potential of
soya crop amongst the farmers in the state of Madhya Pradesh in India.
He was instrumental in bringing up a small green revolution in the
state, by introducing and encouraging soyabean cultivation on a
commercial scale. Shahra family was in the business of commodities
trading and subsequently entered the business of ginning and oil
milling. The family's efforts, along with that of the others, resulted
in soya revolution in Madhya Pradesh. Today Madhya Pradesh is
considered as Soya bowl of the country, and contributes to approximately
60% of its production.
Despite all odds, Ruchi is now a leading
player in the country in edible oils, soya foods and processed foods
categories. This is largely due to its strict adherence to quality and
continuous innovation to keep with the times. Also, Ruchi has evolved
from being a large manufacturing firm to a respected brand, keeping in
line with the FMCG players. Its Nutrela and Ruchi Gold brands have
captured leading positions in the soya foods and edible oils categories
respectively. Ruchi has also ventured into other businesses like
bakery specialties, where it foresees a big potential for growth. With
its innate manufacturing and logistics advantages, and its foray into
the branded sector, one only sees immense potential for the growth of
Ruchi in the future.