REVOLUTION OF SOYA

In early 1960s Mr. Mahadeo Shahra created awareness on the potential of soya crop amongst the farmers in the state of Madhya Pradesh in India. He was instrumental in bringing up a small green revolution in the state, by introducing and encouraging soyabean cultivation on a commercial scale. Shahra family was in the business of commodities trading and subsequently entered the business of ginning and oil milling. The family's efforts, along with that of the others, resulted in soya revolution in Madhya Pradesh. Today Madhya Pradesh is considered as Soya bowl of the country, and contributes to approximately 60% of its production.

Despite all odds, Ruchi is now a leading player in the country in edible oils, soya foods and processed foods categories. This is largely due to its strict adherence to quality and continuous innovation to keep with the times. Also, Ruchi has evolved from being a large manufacturing firm to a respected brand, keeping in line with the FMCG players. Its Nutrela and Ruchi Gold brands have captured leading positions in the soya foods and edible oils categories respectively. Ruchi has also ventured into other businesses like bakery specialties, where it foresees a big potential for growth. With its innate manufacturing and logistics advantages, and its foray into the branded sector, one only sees immense potential for the growth of Ruchi in the future.