Corporate Social Responsibility Ruchi Soya

	Shri Mahadeo Shahra Sukrat Trust is a Public Charitable Trust duly registered by Registrar of Public Charitable Trust, Indore, and was formed in 1976 specially to initiate the corporate social responsibility initiatives of Ruchi. The Trust initially undertook relief work for the underprivileged in the areas of health, education and other sectors at Manglia, Indore, Madhya Pradesh where the largest and first production plant of Ruchi is situated. The Trust runs a hospital throughout the year for the underprivileged and needy and provides free medical treatment, and free medicines. The hospital is upgraded every year with new and improved medical treatment and the facilities are extended by a team of doctors specialized in various fields of medicine. The Trust also organizes a one day Medical Camp every year on the November 25 which is the death anniversary of Late Smt. Kausalya Devi Shahra. The one day camp is conducted by a team of specialists and medicines are distributed free of cost.
	When Ruchi decided to put up its edible oil refinery plant at Patalganga in Raigad district in Maharashtra in the year 2003, it also decided to take on the corporate social responsibility since the day the construction began at site. Our plant is situated in remote and rural surrounded by a large tribal population. SHAHRA (Self-Help, Assistance, Hope, and Renewed-Action) Learning Centre at Patalganga was established to help less privileged students in their all- round development through various activities and cultural programs. A computer education initiative at Dr Parnekar School has benefited several students. An Ashram is being run at Omkareshwar in Madhya Pradesh where Shri Mahadeo Shahra Sukrat Trust provides facilities for saints from distant places. The Trust is also involved in other social activities like Spiritual Functions, Yoga Camps, Alternative Therapies Camps and other Cultural Programs. The Trust is actively involved in helping the needy by way of donations, medical aid and educational grants. Over the years, Shri Mahadeo Shahra Sukrat Trust has partnered with a number of NGOs and institutions. The main ones are: Aararmbh, an NGO specializing in providing rehabilitation to street children. The trust provides the basics to them such as pulses, grains and oil for consumption. Astha, an old age home; the trust contributes in the form of providing books and reading materials, food and has helped built recreational facilities for the home.

REVOLUTION OF SOYA

In early 1960s Mr. Mahadeo Shahra created awareness on the potential of soya crop amongst the farmers in the state of Madhya Pradesh in India. He was instrumental in bringing up a small green revolution in the state, by introducing and encouraging soyabean cultivation on a commercial scale. Shahra family was in the business of commodities trading and subsequently entered the business of ginning and oil milling. The family's efforts, along with that of the others, resulted in soya revolution in Madhya Pradesh. Today Madhya Pradesh is considered as Soya bowl of the country, and contributes to approximately 60% of its production.

Despite all odds, Ruchi is now a leading player in the country in edible oils, soya foods and processed foods categories. This is largely due to its strict adherence to quality and continuous innovation to keep with the times. Also, Ruchi has evolved from being a large manufacturing firm to a respected brand, keeping in line with the FMCG players. Its Nutrela and Ruchi Gold brands have captured leading positions in the soya foods and edible oils categories respectively. Ruchi has also ventured into other businesses like bakery specialties, where it foresees a big potential for growth. With its innate manufacturing and logistics advantages, and its foray into the branded sector, one only sees immense potential for the growth of Ruchi in the future.