Showing posts with label Ruchi Soya. Show all posts
Showing posts with label Ruchi Soya. Show all posts

Wednesday, 4 June 2014

Overview of the JV and the future of soyabeans in India


At the outset, it is in order to express how lucky Ruchi was to find partners such as DJ Hendrick and KMDI. Like with any joint venture, the process of discovering and aligning each other’s vision is the most challenging one. I am happy to say that this was a quick journey for us – which is evident by the fact that we have already done some preliminary pilot breeding successfully in the last few months.
                                    
Before I speak about the details of this Joint venture and its potential for the country, I feel it is important to take a quick step back and appreciate the history and evolution of the supply path that soyabeans have taken both globally and domestically.
Soyabeans are arguably the most important oilseeds in the world, providing oil, protein, processed foods and other derivatives to its consumers.
The soyabean seed is crushed in an extraction unit, and thereafter yields 18% crude soyabean oil and 82% Soyabean meal. The oil is refined to yield cooking oil and the meal is used as animal feed.
In recent years, soyabean oil has also been a major feedstock for biodiesel production in the world, which is in turn used as a renewable source of energy for vehicles, railways, aircrafts, generators and others.
In 1990, the world produced 104 Million TONNES of Soyabeans.
In 2000, the world produced 175 Million TONNES of Soyabeans.
This year, the world will produce over 280 Million TONNES of Soyabeans.
This explosive growth is primarily due to a rapidly urbanizing world with China leading the way. The demand and hence the price has also been fueled by the conversion possibilities ofsoyabean oil into biodiesel which has been mandated by several Governments in the world.
Currently, the supply of soyabeansis dominated by North America, Brazil and Argentina which account for almost 85 percent of the world’s supply. China is the fourth largest producer contributing 6 percent and India 4 percent.
This 4 percent is nearly 12 million TONNES of soyabeans.
Why is all this important?
Currently, India is producing that 12 million TONNES of soyabeans at an extremely low and inefficient yield of 1.017 TONNES/Hectare.
This has tremendous scope for improvement as the global average stands at 2.5 TONNES / Ha.
Poor productivity in India is due to the following –
1.  Poor management practices
2.  Low genetic diversity
3.  Susceptibility to diseases and pests
4.  Low seed replacement ratio
Further, 12 Million TONNES of soyabeans roughly translates into 1.8 Million TONNES of crude soyabeanoil and 8.3 Million TONNES of SoyabeanMeal.

All of the 1.8 Million TONNES of oil that these 12 million TONNES of soyabeans produce is consumed locally. In fact, this is far from sufficient. Last year, an additional 1.5 million TONNES of soyabean oil was imported. Overall, India consumes 18 Million TONNES of Vegetable oil and imports a little over 60 percent of this requirement.
Therefore, there is an extremely large dependence on imported oil which posesa long term risk for the government of India. BecauseIndia is home to more than 1/6th of the world’s population and is projected to be the world’s most populous country by 2025, the pitfalls of such rapid growth include severe strains on resources specially food availability at a price that is affordable to all.
Further, the Government of India is facing many problems with a widening trade and current account deficit, as well as a depreciating currency, inflation, and a depleting foreign exchange reserve.
These thoughts and worries are the basis and motivation for embarking on this Joint Venture.

I was introduced to David via email through Mike, all the way back in December 2012. I believe one of the hardest challenges we faced was coordinating a conference call between Canada, India, Singapore and Japan!
What was immediately encouraging was that all the challenges we faced in the preliminary months were dealt with as though we were already partners.
A Sincere Thank you to David, Mike and Dr.Jagdish for making this process a smooth one.

The Joint Venture companywill perform the following activities:
We will undertake a comprehensive soyabean breeding program that will use germplasm (or genetic resources) of soyabean seeds from across the globe that have desirable traits such as high oil content, greater pod size and count, and are drought and disease resistant. Our partners possess a large databank of these resources.

This germplasm will then be crossed with Indian germplasm in a complementary manner. Each season there will be an improvement and further testing, and after seven generations, a marketable variety should be established.
We are aiming for:
(1)     Higher yield, closer to global standards.
(2)     Higher Oil content
(3)     Better Nutritional value
The most advanced procedures that are available to expedite variety development, such as, DNA marker technology, state of the art genomics, and fingerprinting procedures will be available to the JV via our partners, to accelerate modern variety development for India.
Further, the objectives of the JV can be achieved at an accelerated rate due to the presence of multi-seasons and trials in India as well as with the use of off-season nurseries to rapidly advance generations.
We have already imported material from different parts of the world which is being crossed with Indian soyabean varieties at our research farms in India. These procedures should not be mistaken with genetic modification of any sort.
At this point, I would like to reemphasize the difference between Genetically Modified or GMcrops and Non GM crops and why India is pro Non GM.
GM crops create something that is not found in nature. A particular gene is isolated from another species and transferred to another. For example, GM Soyabeans contain a strain from a bacteria that makes it resistant to herbicide.
However, The JV will not engage in any genetic modification.
What the JV is doing is simply exchanging pollen between the same species using the most advanced methodologies available, to breed offspring that have desired characteristics.
North and South America have both turned to GM Soyabean development, to much controversy from the rest of the world.
The European Union, Japan, UK and Australia have banned the use of GM foods due to risks that have not been specifically identified and are unsure of their safety for human consumption.
This JV plans to systematically increase the Non GM crop availability in India and solidify India’s position as the number 1 producer of Non GM Soyabeans in the world. This will facilitate trade flows at substantial premiums.



Finally, I would like to highlight what the future might look like for soyabeans in India.
Reiterating what my father said, this JV has the potential to spark another soya revolution in the country.
We plan to introduce one or more varieties that -
(1)       Will improve the balance of trade by Reducing vegetable oil imports due to potential yield increases and increasing Non GM soyabean Meal exports

(2)       We will also aim to improve the nutrition level available to the masses via higher calorific values, higher protein content and nutrients such as oleic acid

(3)       We will help the Government provide Food security to its citizensby increasing domestic supply, increase the maturity range, enhance oil content, and breeding drought, disease and pest tolerant varieties which will mitigate the risk of crop failure.

(4)       We will also attempt to addneutraceutical properties that can help to control cardiovascular diseases, cancer, osteoporosis and kidney disorders

To put the results in a different way:
Even if the yield is improved from the current levels by 30 percent and the oil content by 2 percent
That essentially means, assuming same acreage planted,

An Additional 3.6 Million Soyabeans and 960,000 TONNES of Soyabean Oil is produced
An Additional 2.9 Million TONNES of Soyabean Meal is produced
At current prices of  1100 USD/TONNESfor oil 500 USD/TONNES price meal, this would mean reduced imports and increased export receipts to the tune of 2.5 Billion USD for the Country.
Additionally,
Ruchi Soya, being the largest crusher and processor of Soybeans in India, with an annual crushing capacity of 4.1 MillionTONNES/Annum ( or25 percent of the country’s existing supply) will benefit via
(1)       Higher capacity utilisation and reduction of supply bottlenecks due to weather shocks and low crop availability

(2)       Non GM premiums for Soyabean meal exports to the European Union and other Non GM consumers


(3)       Substantial Reduction of import dependency and insulation from world supply shocks thereby controlling inflation

(4)       Food Grade and specialised soyabean development and product diversification

(5)       Seed Marketing and further supply chain integration

Furthermore, Ruchi will continue to support the Indian farmer aswe recognize the importance that Soyabeans have as a food source for Indians. This Joint Venture is a substantial investment into Research and Development that we feel will have a far reaching impact on the Indian Agricultural landscape.
Many thanks to all the people involved and I look forward to making this a success with you.
Thank you.

Friday, 7 February 2014

Ankesh Shahra of Ruchi Soya honoured with Globoil Global Young Entrepreneur Award 2012


Ankesh Shahra has been felicitated with the Global Young Entrepreneur Award during the Annual Globoil Conference held in Mumbai on October 8. Member of Parliament and lawyer Ram Jethmalani handed over the award and citation to Shahra. Currently based in Singapore, Ankesh is managing the international businesses for Ruchi Soya. It includes establishing a cross-commodity global trading platform headquartered in Singapore, as well as implementing Ruchi Soya's backward integration strategy into agricultural plantations in Asia and Africa.

Established in 1997 in India, Globoil - the Premier International Conference & Exhibition on Vegetable Oil, Feed & Feed Ingredients, and Oilseeds & Oleo Chemicals is an established annual feature and holds much value to the players in the vegetable oil trade and industry.

Commenting on the occasion, Mr. Ankesh Shahra stated, “I am very grateful to the committee for their kind consideration, and realise the responsibilities that this award carries and look forward to fulfilling each and every one of them. Food security is indeed a prevalent global concern, and Ruchi is taking strategic steps towards ensuring competitive supply to India in the coming several years."

Ankesh has a background in Finance, Economics and International Trade, and represents the third generation of the Shahra family that started the business conglomerate Ruchi Group. The Group has business interests across the sectors ranging from Edible oil, Soya foods, Steel, Dairy, Information technology, Realty and others.

Ruchi Soya Industries Limited


Featuring among the top five FMCG players in India, Ruchi Soya is the flagship company of Ruchi Group of Industries. Besides being a leading manufacturer of high quality edible oils, soya foods, vanaspati, and bakery fats, Ruchi Soya is also the highest exporter of soya meal, lecithin and other food ingredients from India. Ruchi Soya features amongst top three players based on market share in the overall Refined Oil in Consumer Packs (ROCP) in India with leadership position in important segments like palm oil. Ruchi Soya Industries Limited owns household brands like Nutrela, Mahakosh, Sunrich and Ruchi Gold, and clocked a turnover crossing Rs. 26,000 crores last financial year.

Tuesday, 4 February 2014

Ruchi Soya Honoured At The Dun & Bradstreet Corporate Awards 2012

Ruchi Soya Industries Limited - India's leading FMCG Company has added another award to its long list of recognition. Ruchi Soya Industries Limited (Ruchi Soya) has been bestowed as the top Indian company under the sector Food and Agro Processing at the recently held Dun & Bradstreet Corporate Awards 2012. Mr. Dinesh Shahra - Founder and Managing Director, Ruchi Soya Industries received the award on behalf of Ruchi Soya.

In a glittering ceremony organized yesterday evening in Mumbai, Mr. Jayant Kumar Banthia -Chief Secretary, Government of Maharashtra handed over the Trophy to Mr. Dinesh Shahra. Also, present on the occasion was Mr. Kaushal Sampat - President & CEO, Dun & Bradstreet (D&B) India along with other eminent industry leaders.

On receiving this prestigious award, Mr. Dinesh Shahra - Founder and Managing Director, Ruchi Soya Industries Ltd. stated, "This award has not only honoured the vision and purpose of the Ruchi Soya to persistently offer quality and affordable nutritional sustenance to India, but it has more importantly honoured the faith and trust that this nation has placed in us as their preferred nutritional partner."

D&B has developed an in-house model for selecting top performing companies that take into consideration the twin virtues of size and growth. While selecting Ruchi Soya as the top company in the Food and Agro Processing Business sector, some of the prominent parameters included business, profitability, efficiency, leverage, solvency and corporate
governance norms. To arrive at top companies D&B has considered several parameters that include total income, net profit, net worth, market capitalisation, net profit margins, growth in total income, growth in net profit, return on net worth, return on assets, cash flow indicators and many more.

Ruchi Soya Industries Limited

Ruchi Soya is India's leading FMCG Company, India's number one cooking oil and soya food maker and marketer. An Integrated player from farm to fork, Ruchi Soya has secured access to oil palm plantations in India and other key regions of the world. Ruchi Soya is also the highest exporter of soya meal, lecithin and other food ingredients from India. Ruchi Soya is committed to renewable energy and exploring suitable opportunities in the sector.


For Media contacts
Yogesh Kolte Head - Corporate Communications, Ruchi Soya Industries Limited
M: (+91) 98203 09121
T: (+91 22) 6656 0677 | 0600
E: yogesh_kolte@ruchigroup.com

Sunday, 2 February 2014

Ruchi Soya announces joint venture with Japan's J-Oil Mills, TTC

Leading FMCG company Ruchi Soya Industries Limited today said it has formed a joint venture with Japan's edible oil major J-Oil Mills and global trading firm Toyota Tsusho Corporation (TTC) to manufacture new innovative products that will be introduced in the market by 2014.

Ruchi Soya will have 51 per cent stake in the JV, while J-Oil will have 26 per cent and TTC will have 23 per cent stake, the company said in a release.

The JV will also buy Ruchi Soya's existing plant in Shujalpur, Madhya Pradesh, at Rs 40 crore.

"This alliance is an important step towards our business strategy of expanding our product portfolio by bringing value added and healthier products. We will provide raw materials and necessary marketing and distribution assistance to the JV.

"J-Oil will provide technical assistance and TTC with its rich global experience will provide management assistance for internal control and access to international markets through its network," Ruchi Soya Founder and Managing Director Dinesh Shahra said.

The JV company will enter into the business of production and marketing of high quality functional edible oils.

"It will be managed by a Board consisting of representatives from all the three companies and plans to start supplying products to the institutional customers by the end of 2013, and launch high quality consumer products for the Indian markets in the second half of 2014," he added.

"The main purpose of this investment is to start our first ever business activity overseas in a promising country like India. J-Oil sees India as a vast and fast growing market and has plans to establish as a leading company in high quality value added edible oil segment," J-Oil Mills President and CEO Sumikazu Umeda said.

TTC Managing Director Yoshiki Miura said, Ruchi J-Oil JV provides an appropriate crossover opportunity to leverage its business networks, product portfolios and skill sets.

"We create Global Vision 2020, in which we identified three business areas that we expect sustainable growth. We aim to expand food business in life and community field," he added.

Sunday, 26 January 2014

Ruchi Soya Q4 net zooms over 2-fold to Rs 78.6 Cr

Edible oil company Ruchi Soya Industries Ltd today reported over two fold jump in standalone net profit at Rs 78.58 crore for the quarter ended March 31, due to lower financial costs, higher export realisation and increased sale of branded oils.

It had posted net profit of Rs 28.32 crore in the same quarter last year, the company said in a filing to the BSE.

Ruchi Soya Managing Director Dinesh Shahra said: "The net profit has improved substantially both during the fourth quarter and the entire 2012-13 fiscal due efficient control on financial cost."

Higher sale of branded cooking oils and increased realization from export of oil-seed extraction and other food products improved the overall company's performance, he said.

As per the filing, net income increased to Rs 7,553.96 crore in the fourth quarter of the 2012-13 fiscal, from Rs 7,034.7 crore in the same period of last financial year.

Tax expenses and financial costs remained lower during the quarter under the review, though expenses were slightly more than the year-ago period, it added.

For the entire 2012-13 fiscal, the company's consolidated net profit zoomed more than 3-fold to Rs 284.21 crore as against Rs 87.96 crore in 2011-12.

Net income, however, fell marginally to Rs 29,871.25 crore from Rs 30,270 crore in the review period.

Shahra said that sale of branded edible oil increased to Rs 6,217 crore in the 2012-13 fiscal, from Rs 5,543 crore in the previous year.

Similarly, export of oil-seed extraction and food products increased by 34% to Rs 4,374 crore from Rs 3,264 crore in the review period, he added.

A leading producer of edible oils, soya foods, vanaspati and bakery fats, Ruchi Soya is also a major exporter of soya meal, lecithin and other food ingredients from India.

The company's scrip rose marginally to close at Rs 69 on the BSE today.

Tuesday, 21 January 2014

CM LAUNCHES ‘SOYBEAN OIL FORTIFICATION' PROJECT


Chief Minister Shivraj Singh Chouhan said Ruchi Soya Industries Limited (Ruchi Soya) will play a pivotal role in the project on ‘Soybean oil fortification’ in Madhya Pradesh. Under this project, largest selling Soyabean oil brand in the State ‘Mahakosh’ will now have additional health benefits of Vitamin A and D.

Chouhan was launching soybean oil fortification project here on Monday. Minister of Science and Technology and Food Processing Kailash Vijayvargiya along with several other dignitaries were also present on the occasion.

Centre for Community Economics and Development Consultants Society (CECOEDECON) has been working on ‘Soybean oil fortification’ in collaboration with the United Nations affiliated body, Global Alliance for Improved Nutrition (GAIN) and edible oil manufacturers in Madhya Pradesh.

Under this project, soyabean oil by leading companies will be fortified with the essential Vitamins A and D.

This initiative aims to curb malnutrition in Madhya Pradesh with a primarily focus on the nutritional security. Sarvesh Shahra, Business Head, FMCG and Specialty Ingredients, Ruchi Soya Industries Limited, on the occasion said the objective of the soyabean oil fortification project in Madhya Pradesh is to reduce health related problems arising due to Vitamin A and D deficiencies in the State.

“We are happy to partner with the NGOs and offering healthier options to the consumers of our soya oil brand Mahakosh in Madhya Pradesh”, Sarvesh said.

We will also work closely with NGOs like CECOEDECON and GAIN on the awareness generation campaign on Vitamin A and D deficiency and the strategies to address it,” he added. 

Friday, 10 January 2014

Ruchi Soya enters tomato biz

Ruchi Soya, edible oil and soyabean product maker, is foraying into processed tomato business.

The company has formed a joint venture with Kagome, a tomato product company of Japan and Mitsui, a trading and investment firm.

Ruchi Soya will hold 40% stake in the joint venture — Ruchi Kagome — while the remaining 60% will be held by a special purpose company (SPC). Kagome and Mitsui will hold 66.7% and 33.3%, respectively in the SPC.

The venture will initially produce tomato puree, ketchups, pasta sauces and so on, and may enter beverages and other categories, going ahead.

Sarvesh Shahra, business head-consumer brands division, said despite India being the second-largest producer of tomatoes in the world, only 1% of it is processed, which spells big opportunity.

The company is investing `44 crore for setting up a facility in Maharashtra. It will start marketing the products from mid 2013, but start production only mid 2014.

Dinesh Shahra, MD, Ruchi Soya, said the local processed tomato market was `600 crore in 2011 and is expected to touch `2,000 crore by 2017.

Monday, 6 January 2014

Big boost to oil palm cultivation

Promising to promote oil palm cultivation in Odisha through partnership with farmers, leading FMCG player Ruchi Soya today said it plans to set up a processing plant in the state at a cost of Rs 30 crore.

“Ruchi Soya is the largest player in Odisha with access to 28,000 hectares land in Mayurbhanj, Balasore, Bhadrak and Kendrapara districts,” Dinesh Shahra, Founder and Managing Director of Ruchi Soya told reporters here.

Under a tripartite agreement with Odisha government and farmers, Ruchi Soya has exclusive rights to procure Fresh Fruit Bunches (FFB) of oil palm from farmers. Upon receipt of the raw material from the farmers, the company will pay to the farmers on every 20th day directly through their bank accounts. There are no middlemen in the transaction, he said.

The entire process is transparent. Rates of FFB are linked to international prices of palm, thus availing benefits of global markets to local farming community,” he said.

Since Odisha occupies an important position in the company's operations, Ruchi Soya has decided to establish a plant in the state to manufacture crude palm oil at an investment of Rs 30 crore, Shahra said, adding, the plant will be operational in one of the four districts under oil palm cultivation in two years.

Ruchi Soya may initially set up 10 tonnes per hour FFB processing mill. Presently, we are associated directly with over 4,000 farmers. At present, over 6,000 persons are directly or indirectly linked with this project which has a larger employment generation potential, he said.

Voicing concern over huge imports of edible oil, he said over 50 per cent of edible oil consumed in India comes through import. Total imports of vegetable oil, including crude and refined, is set to hit a new record of 10.8 to 11 million tonnes this year, Shahra said.

Friday, 3 January 2014

Ruchi, ITC amongst top consumer firms

Edible oil manufacturer Ruchi Soya and FMCG giant ITC are the only two Indian companies that figure in the top 250 consumer products companies in the world, according to the Deloitte report titled Global Powers of the Consumer Products Industry 2013.

Ruchi Soya, which made net sales of $6272 million in the financial year (FY) of 2011, is ranked 121 in the list. ITC, whose food, drinks and tobacco businesses made net sales of $5,461 million in FY 2011, slipped seven positions to 150 in this year's report. The two companies are also included in the list of the 50 fastest growing companies in the world.

Korean electronics maker Samsung topped the global list, followed by Apple, Panasonic, Nestle and Proctor & Gamble in that order.

54.8% of the companies on the list are from the food, drinks and tobacco sector, followed by personal and household groups (10.4%) and electronics goods (9.2%). The sales of the world's 250 largest consumer products companies grew by 7% on year-on-year basis, with the aggregate sales exceeding $3.12 trillion, up from $2.82 trillion in fiscal year 2010.

The report points out that the global economy was driven by consumer product sector, which is fuelled by online sales. "The impact of this digital growth on consumer and shopper behavior cannot be underestimated. It affects the way consumer interact with brands, how they research products and purchase (them)," says the report. The report findings suggest that roughly 58% of consumers who own a smartphone use it for store related shopping.

Friday, 20 December 2013

Ruchi Soya and RF Solutions take the lead on sustainable soy from India

India's largest Soy processing Company, Ruchi Soya Industries Limited (Ruchi Soya) is proud to announce its Sustainability Verification Programme during the important and prestigious 2013 edition of the Food Ingredients Europe Exhibition. Ruchi Soya and its exclusive European marketing company RF Solutions, have teamed up with ProTerra Foundation and Solidaridad to engage in this initiative towards long term sustainability in Soy.

Mr. Sarvesh Shahra, Business Head, Food and Specialty Products Division said, "The market is clearly shifting towards sustainability and is demanding sustainably produced agricultural products. Ruchi Group is working closely with the famers in India for the past three decades. This is the right time for Ruchi Soya to take the lead in developing India's first long term sustainability program and offer its customers a completely integrated solution. The European Union is a key and priority market for Non-GM Soy products. Along with RF Solutions, Ruchi Soya will now provide its customers, the right solutions for sustainability and meet all the future demands from India. This initiative will help brighten the lives of millions of farmers across India and farmer livelihood development has always been at the core of Ruchi Soya's corporate philosophy. Ruchi Soya is proud to be a partner in this initiative, our commitment to Non-GM foods is reiterated with this global alliance."

With a proven track record on sustainability programmes in Brazil, Canada and France, The ProTerra Foundation is a valuable partner of the validation programme. Solidaridad has been working for many years in assisting farmers with sustainable practices and has been developing farmer programmes in India now for about 5 years.

The programme's starting point is the purchase of 12,000 RTRS credits followed in the near future through the purchase of 12,000 MT of certified beans. This will help over 10,000 certified farmers in the programme and additional 20,000 farmers who are improving their practices to become certified. The sale of certified non-GMO lecithin and soya meal shall gradually increase in the coming years under the programme.

Meanwhile, Solidaridad plans to increase the farmer training programme to reach 70,000 farmers in the coming 2-3 years in India. The certification of groups of farmers and the verification work under the ProTerra Standard will be carried out by Cert ID, a company that has been in the Indian Non-GMO market for over 10 years.

The values estimated for buying the soya beans in India and for fostering the sustainability programme will be acquired and paid to the stakeholders in the programme through the sale of products under Chain of Custody Certificates in Europe. This will enable Ruchi Soya to buy the beans physically from the farmers who are participating in the programme, but most importantly, contribute to improving their livelihood and well being.

About Ruchi Soya Industries Limited:

 

Ruchi Soya is India's leading FMCG Company, India's number one cooking oil and soya food maker and marketer. Ruchi Soya has a turnover of over US$ 5 Billion and is an integrated player, from farm to fork. Ruchi Soya has secured access to oil palm plantations in India and other key regions of the world. Ruchi Soya is also the highest exporter of soya meal, lecithin and other food ingredients from India. Ruchi Soya is committed to renewable energy and exploring suitable opportunities in the sector.

About RF Solutions:

 

Established in 2009, RF Solutions introduced the Ruchithin soya lecithin from the Indian company Ruchi Soya Industries Limited onto the European market. Incorporating the sales and marketing experience as well as the technical expertise of RF Solutions. RF Solutions has enabled Ruchi Soya to become the industry leader in full traceable Non-GMO soya lecithin. Other ingredients RF Solutions successfully markets today include Ruchi Soya's fatty acids, tocopherols. soy meal and guar gum split.

Tuesday, 17 December 2013

Synergising CSR with business remains a big challenge

Spending on corporate social responsibility is set to shoot up by around Rs 27,000 crore per year in India

Dinesh Shahra, Founder and Managing Director of edible oil manufacturer Ruchi Soya Industries, is a happy man. Spending on corporate social responsibility (CSR) is set to shoot up by around Rs 27,000 crore per year in India. The mandatory giving has been welcomed by some companies, who have given the Bill a thumbs-up.

“The Companies Bill has made CSR mandatory for corporates above a certain threshold. Ruchi Soya has been dynamically doing CSR for over three decades now. We don’t see any hurdles or issues in the new system,” says Shahra.

Ruchi Soya has been actively involved in CSR since 1976. The social initiative programmes are carried out in a sustainable manner through village participation. “It is our policy to work with reputed non-governmental organisations (NGOs) who are like minded,” adds Shahra.

Rana Kapoor, CEO of YES Bank, also believes the Bill will have a positive impact.

“It will provide regulatory clarity and a framework for organisations to deliver on their CSR goals within the larger social and environmental sustainability context,” says Kapoor.

He pointed out that banks play a central role in the economy as financial intermediaries and needed to act as catalysts of CSR and sustainable development. Kapoor adds that CSR activities at YES Bank, “are not just ethical imperatives, but a sound business decision. The bank has focused on the triple bottom line ethos of People, Planet and Prosperity to create enduring value and CSR, and stayed away from traditional philanthropy.”

Ranjita Menon, the ‘Strategic Giving Manager’ at IT major Dell, says that organisations are quickly evolving into responsible and dependable contributors to societal well-being through their CSR initiatives.

“We have put a framework in place since 2009, and we don’t see any hurdles to taking it ahead,” she added.

Praj Industries' Executive Chairman Pramod Chaudhari termed the Bill an excellent initiative by the Government, and one that would encourage the concept of inclusive growth. “The Bill will facilitate larger inflow of funds towards developmental purposes and encourage companies to be socially responsible,” he says. He added that in the case of companies that have been spending much lower amounts, “it would amount to a big shift. This will lead to large sums being available for CSR spends.”

MANY CHALLENGES

At Gati, a distribution and supply chain company, Sanjeev Kumar Jain, Director - Finance, feels the requirement to constitute a CSR committee put in place a policy would ensure structured spending on CSR. “This would also facilitate measurability of CSR initiatives and thereby credibility,” he said.

Jain, however, pointed out that there are several challenges. “Synergising CSR with business remains a big challenge. CSR activity could be used as a public relations tool, rather than to do real work. Moreover, perceptional differences among various corporates could pose challenges for implementation of the provisions of the Companies Bill in spirit. Aligning attitudes of various stakeholders towards successful implementation of CSR would also be a tough task.”

The new Bill states that companies that fail to spend two per cent of their net profit on CSR have to explain why they have not met the requested target.

Pessimists among corporates says one of the major problems with the law is that it measures philanthropic work in purely monetary terms.

“CSR activities can come in many forms and might include a company making efforts to reduce its environmental footprint or donating its expertise to worthy causes. At a time when most of the world has moved beyond philanthropic CSR towards promotional, strategic and transformative approaches, the new Bill mandates that some corporates continue to remain stuck in an outdated charitable mindset,” said an official at a steel major, requesting anonymity.

CLARITY NEEDED

YES Bank’s Rana Kapoor, says that while it is a globally pioneering initiative to streamline and accelerate CSR in India, corporates are keen to have further clarity on the provisions, as also tax benefits if any, in order to ensure tangible outcomes.

An official at a fast moving consumer goods company added that the Bill tends to permit CSR activities in a very restrictive way and has identified only eight categories where CSR activities can be undertaken.

“Why restrict it to just eradication of extreme hunger and poverty, education, environment sustainability, employment enhancing vocational skills, gender equality, etc? There are so many other areas where one could conduct CSR,” he added.

PROJECT MODE

Praj Industries’ Chaudhari, too, highlighted some hurdles.

“As per the bill, more than 90 per cent of spending on CSR activities shall be in ‘project mode’.

In most companies, presently a very small percentage of spending on CSR is towards activities in project mode.

It will require a lot of effort on the part of companies to identify reliable NGOs and project themes.

Since companies are also expected to have a scientific baseline survey, monitoring, documentation and evaluation of the projects, most will have to gear up to face this challenge.''

He added that mere donations towards philanthropy or charity would not qualify under CSR spends.

Yes Foundation was launched last year to extend Yes Bank’s sustainability footprint by supporting stakeholders such as NGOs.

As Kapoor puts it: “All sectors of the economy have to play a role and become CSR and sustainable development catalysts, as it can have a far-reaching positive impact.”

Sunday, 8 December 2013

Ruchi Soya in joint venture for tomato products


Joining hands: (from left) Yasuharu Fujiyoshi, COO, Food Products & Services, Mitsui & Co. Ltd along with Dinesh Shahra, Founder & Managing Director, Ruchi Soya, and Hidenori Nishi, President, Kagome Co. Ltd to announce the joint venture at a press conference held in Mumbai on Monday. — Paul Noronha

FMCG company Ruchi Soya Industries today signed an agreement with Japan’s Kagome and Mitsui to set up a joint venture (JV), RuchiKagome, to manufacture tomato products in India.

“Currently the total annual demand for processed tomato in the country is two lakh tonnes. We are planning to launch a range of tomato products along with Kagome,” Dinesh Shahra, Managing Director and Founder of Ruchi Soya said.

The company is looking to gain about 20 per cent market share in this segment in the next five years.

Ruchi Soya will have 40 per cent stake in the JV and the rest will be held by a special purpose company (SPC) created by Kagome and Mitsui. Kagome and Mitsui own 66.7 per cent and 33.3 per cent stakes respectively in the SPC.

RuchiKagome will set up a manufacturing unit in Maharashtra with initial investment of Rs 44 crore and the commercial production will begin from June 2014, Shahra said.

The company is planning to procure tomato directly from the farmers in the western region, he said.

In the first phase, RuchiKagome will target business-to-business model in markets in and around Mumbai, NCR and Bangalore and is expecting Rs 340-crore revenue, then it would move to the business-to-consumer, he said.

“We will also look into exporting our products to countries where our JV is present. However, our initial focus will be on the domestic market,” he said.

India is the second largest tomato producer in the world with 17 million tonnes production annually after China.

Kagome is a leading tomato product company in Japan and supplies food and beverage products in 50 countries.

Monday, 2 December 2013

A substitute for the pricey dal

The humble dal, long considered a staple diet of the Aam Aadmi, has seen a near 40 per cent price escalation over the past two years.
The prices of some pulses such as arhar, masoor, moong cost close to Rs 90 per kg. There may be some relief around the corner for the long-suffering households.
These protein rich pulses may now lose its status as a staple to a cheaper substitute that is emerging from the soya industry.
Edible oil manufacturer Ruchi Soya Industries has come out with a substitute which will be 40 per cent cheaper and 30 per cent higher in protein than the ‘Tur or Moong’ dal. Not only that, it will also taste exactly like the yellow dal.
The company is already piloting the project “Dal Analogue” under Feed Programme initiated by the Union Government in Andhra Pradesh and will be replicating this project in Madhya Pradesh and Gujarat.
Apart from the price, this soya substitute is also a healthy alternative, which will address the problems of malnutrition and low protein intake among the poor. Interestingly, India is the world’s largest producer as well as importer of pulses.
Over the last 50 years, pulses production has been stagnant leading to a decline in per capita consumption and rising imports.
The company, which has oil brands such as Nutrela and Mahakosh, plans to brand and sell this affordable soya-based dal in the rural market initially.
“We have invested around Rs 125 crore for the project that includes a plant near Indore. With rising prices of pulses in India, it also becomes an attractive business proposition,” said Dinesh Shahra, Managing Director, Ruchi Soya Industries.
The process of ‘Dal Analogue’ involves mixing protein rich soya beans with other vital ingredients. Also, as it is made from inexpensive raw materials, it is close to half the price of Tur dal, Shahra added.
In Andhra Pradesh, the company is supplying the soya-based dal for the Government’s ICDS scheme that benefits 3.75 lakh citizens.
“We are also supplying to kitchens of Nandi Foundation and Akshya Patra (Rajasthan and Andhra Pradesh) for their school feeding programmes. Thus we are already reaching to over 1.3 million Indians on a daily basis,” he said.
The processed soyabean can also be an attractive and low-cost way of improving the protein consumption of the poor, he added.

Thursday, 21 November 2013

IPL 6: Ad spends trickle in from FMCG players

TAM ratings released through SET Max for the first five days of the IPL 6 stand at an average of 3.9 (almost the same as last year).
FMCG majors such as HUL and P&G may be staying away from IPL 6 but other players in the same category are jumping on board. While beverage players might have a reason to use IPL to create visibility during summer, there are also non-beverage companies such as ITC, Marico, Godrej and recently even new advertisers such as Ruchi Soya who are targeting IPL this season.

Sandipan Ghosh, AVP Marketing, Consumer Brands Division, Ruchi Soya Industries, said, “This is the first time that the soya brand of Nutrela is being advertised on IPL. In these two months, the tournament will rule the roost in terms of TV ratings and we wanted to leverage it to establish the different usages of the Nutrela brand of soya chunks and granules through our latest campaign.” Nutrela is the flagship brand of Ruchi Soya Industries.

“IPL is also proving to be more cost effective this season and we have picked certain matches during the tournament to build visibility for the brand,” added Ghosh.

But media planners are not exactly enthused by IPL ratings this season. Gautam Kiyawat, CEO, Madison Media, says, “IPL ratings are almost the same as last year and maybe even a little down. Every client buys on the property based on the needs and brand objectives. Clients buy on IPL in the context of what else is available to buy during the season.” Madison Media has clients such as Ruchi Soya and Marico and has been buying airtime on IPL’s official broadcaster SET Max on their behalf.

In fact, there are companies who are on wait-and-watch mode before investing in IPL. For instance, powdered drink concentrate maker Rasna has assigned Rs 35 crore ad budget for the summer but is not jumping on the IPL bandwagon immediately. “We are waiting for ad rates to go down even further for the tournament. Last year, we had bought spots for the last few matches towards the end of the tournament. TV ratings are still not adequate compared to last year and we are still exploring the possibility of buying into the property,” said Piruz Khambatta, Chairman and Managing Director, Rasna.

Meanwhile, TAM ratings released through SET Max for the first five days of the IPL 6 stand at an average of 3.9 (almost the same as last year). Neeraj Vyas, Business Head, SET Max, said, “While there may be no novelty factor for IPL compared to its first season when ratings hovered around 4.5, it is still a complete entertainment package and a mature tournament today.” SET Max, the official broadcaster of IPL, has increased its advertising spends by 10 per cent this season (average spends are usually between Rs 18 crore and Rs 20 crore) with a new campaign by JWT featuring Farah Khan.

Friday, 15 November 2013

Brands celebrate Durga Puja

From serving soya nugget dishes for Mahabhog (big feast) to coaxing consumers to help build a structure of the Dhaki (the iconic drummer) with cans and bottles, companies are looking at several ways to soak up the festivities of Durga Puja which kicks off tomorrow.

Beverage major Coca-Cola India is undertaking a consumer engagement initiative by installing drop boxes at key outlets for its consumers to drop in crowns, cans, caps, bottles and labels of Thums Up in cities such as Kolkata.


The company will use this ‘Thums Up currency’ to build 25-foot tall structures depicting Dhaki, the drummer, around select Puja Pandals across West Bengal.

Debabrata Mukherjee, Vice-President, Marketing and Commercial, Coca-Cola India, said, “Coca-Cola has always been actively involved with the various festivities across the country. This Durga Puja, we plan to use brand Thums Up to build up the iconic symbol of Durga Puja, which will depict the essence of the festival through these installations and bring the entire community together.” The installation will be built in collaboration with artist Piyali Sadhukhan. The company will do other branding and consumer engagement activities across other key cities.

Ruchi Soya says it will be co-ordinating with select Puja committees to help them rustle up dishes using Nutrela soya products to be served at the Mahabhog for the Ashtami Puja on October 12.

Sandipan Ghosh, VP-Ruchi Soya, said the company thought the experiential marketing activity, would help break the clutter during Puja. “Bhogs (feasts) are organised on three days during the Puja, but the Ashtami Mahabhog is considered the most important, and we have chosen this day for the activation. We will be partnering with nearly 29 Puja Committees in Kolkata to provide them with Nutrela soya packets to be prepared for the bhog,” he said. Besides banners of the brands, the people serving food during Mahabhog will also be wearing branded aprons. The brand is looking at other branding opportunities in Mumbai and Delhi.

Besides scaling up visibility during Durga Puja, brands such as Ruchi Soya and Emami will also be organising visits of celebrities to Puja Pandals as judges for tasting contests.

Monday, 4 November 2013

Ruchi Soya Industries diversifies into tomato processing

Ruchi Soya Industries, a fast-moving consumer goods (FMCG) company focused on edible oil, soya products and margarine, plans to foray into tomato processing. The company has entered into a joint venture (JV) with Japanese tomato processing company Kagome Co Ltd and with Mitsui & Co Ltd, which has presence in trading, investment and services. The JV will be called Ruchi Kagome.

In the new JV, Ruchi Soya will have 40 per cent stake and 60 per cent will be held by a special purpose vehicle (SPV) created by Kagome and Mitsui, which own 66.7 per cent and 33.3 per cent share each in the SPC.

The first processing unit will be set up in Maharashtra with an initial investment of Rs 44 crore and commercial production will begin by June 2014. Land for the unit has been identified.

The JV plans to launch premium tomato purees, sauces, ketchups and other world-class products in India. Ruchi Kagome will work closely with Indian farmers. It will distribute higher yielding seeds and share global knowledge to educate local tomato producers, and set up local support centres.

Dinesh Shahra, founder and managing director of Ruchi Soya, said, "We are planning to launch a range of tomato products. These products will be marketed in both the business-to-business (food services) segment and the business-to-consumer (retail) segment."

The company will also educate farmers on choosing better crop suitable for processing and may also enter into buyback arrangements, subject to commercial viability.

Friday, 25 October 2013

Ruchi Soya to set up oil palm processing plant in orissa

FMCG player, Ruchi Soya Industries Limited is planning to set up a palm oil processing plant in the slate by next year with an Investment of Rs 25-30 crore.

Founder and managing director of the company Dinesh Shahra said Friday that the company has joined hands with the farmers to cultivate oil palm in 28,000 hectare of land in Mayurbhanj, Balasore, Bhadrak and Kendrapara districts.

The construction work will start sometime next year and will he completed within 18 months when it will be operational, he informed.

Under a tripartite agreement with Odisha government and farmers, Ruchi Soya has exclusive rights to procure Fresh Fruit Bunches (FFB) of oil palm from farmers. Upon receipt of the raw material from the farmers, the company will pay to the farmers on every 20th day directly through their bank accounts. There are no middlemen in the transaction, he said.

"The entire process is transparent. Rates of FFB are linked to international prices of palm, thus availing benefits of global markets to local farming community," he said.

Since Odisha occupies an important position in the company's operations, Ruchi Soya has decided to establish a plant in the state to manufacture crude palm oil at an investment of Rs 30 crore, Shahra said, adding, the plant will be operational in one of the four districts under oil palm cultivation in two years.

Ruchi Soya may initially set up 10 tonnes per hour FFB processing mill. Presently, we are associated directly with over 4,000 farmers. At present, over 6,000 persons are directly or indirectly linked with this project which has a larger employment generation potential, he said.

Voicing concern over huge imports of edible oil, he said over 50% of edible oil consumed in India comes through import. Total imports of vegetable oil, including crude and refined, is set to hit a new record of 10.8 to 11 million tonnes this year, Shahra said.


With a potential of 56,000 hectares land suitable for oil palm cultivation, Odisha can play a pivotal role in enhancing palm oil production in the country, he added.

Tuesday, 15 October 2013

Ruchi Soya surges on JV with two Japanese firms

 Mumbai:   Nutrela Soya Food has launched its television commercial. The product is being promoted through a tagline which is in sync with the brands positioning- "Roz Kuch Naya, Roz kuch Soya."  

The objective of the TVC is to highlight the versatility of Nutrela Soya Food and therefore to make it as an integral part of a households day-to-day meal.

The campaign will be spread across eight weeks with a TVC breaking first during the ongoing IPL season and then followed with other channels that include Hindi GEC, regional GEC and lifestyle channels.
The company has also scheduled for a product sampling across women's magazine along with recipe ads/booklet to explain the usefulness of soya.

The new 30 second Nutrela Soya Food TVC has been depicted from the backdrop of a leisure trip where a couple enjoying their meal and is later joined by one of their couple friends. The TVC is thereby trying to acknowledge the creativity and versatility of the home-maker, by acknowledging her as food designer.

The TVC has been conceptualised by Soho Square Mumbai and produced by Apocalypso. Meawhile, Madison Media is the media agency on the account.

Soho Square Mumbai ECD and creative heads Satish deSa, Anuraag Khandelwal said, "We set out to get soya out of the blind spot, and into the limelight. To get the world to acknowledge it for what it really is - versatile and creative. We went about doing this by first acknowledging the house-bound wife for what she really is - versatile and creative. 'Food designer' status, we believe, is one of the acknowledgments she truly deserves."

The concept of the TVC is giving credit and gratification for house wives, as she is the only person who doesn't get either monetary or emotional gratification as against the working men or women. Hence, the company decided to acknowledge the creativity of the home maker by providing her a product (Nutrela Soya Food) that can be integrated well with every dish and thus enables her to make "Roz Kuch Naya".

RSIL AVP - marketing - consumer brands division Sandipan Ghosh added, "Home makers or Super Moms constantly aspire to bring in variety in food which is healthy and tasty and cuts across different consumption occasion for their kids, spouse and family in everyday life. We wanted to bring Nutrela Soya to the party as it is an extremely versatile ingredient. Thus, the effort is on increasing consumption by creating awareness on everything that can be done with soya."

Monday, 14 October 2013

Just 2/250:Ruchi Soya,ITC fastest homegrowns

Only two home-grown Indian companies — Ruchi Soya & ITC — have made it to the top 250 consumer companies in the world, says a survey by Deloitte titled ‘Global Powers of the Consumer Products Industry 2013’.

While Ruchi Soya has been ranked at 121, ITC stands at 150. For Ruchi Soya that manufactures edible oil and soybean products, it’s an improvement of 54 positions, Last year, the company stood at 175. On the other hand, cigarette and consumer goods maker, ITC has slipped by seven position in this year’s ranking.

If we look at the list of 50 fastest growing company in the world, Ruchi Soya has been ranked at 13, followed by ITC at 39.

While Ruchi Soya has recorded a 66% growth in sales in 2011-12, ITC’s net sales jumped 17.5% in the same period.

This is based on a survey by Deloitte on the data available till June 2012. For a company to make it to the list of top 250 consumer product companies, it has to have a minimum sale of Rs16,600 crore and has to register at least a 7% growth in sales on a yearly basis.

The report points out that as sales in the other established markets are taking a beating, companies from the emerging markets have started taking the lead in the fastest growing company in the world and going forward, this trend is likely to continue.

Dinesh Shahra, managing director of Ruchi Soya, said, “Improved branded sales, better sales realisation of oilseed extraction, effective control on the costs and favourable business sentiment helped us to get better performance in the past one year. We are making our efforts to have good performance on a sustained basis in the times to come.”

An ITC spokesperson said: “ITC’s aspiration to be the No. 1 in the FMCG sector in its new consumer goods businesses is supported by its relentless effort to build world-class brands that create, capture and retain value in India. These brands have earned significant consumer franchise and in addition, we are looking at enhancing the competitiveness of the entire value chain.”

Ruchi Soya Plans Palm Processing Unit In State

 Ruchi Soya Industries, India’s largest cooking oil and soya food maker, plans to set up an oil palm processing mill in Odisha at an investment of Rs 30 crore.
“We will initially set up a 10 tonne per hour fresh fruit bunches (FFB)  processing mill next year. We are exploring for a location  in districts like Mayurbhanj, Balasore and Bhadrak. The plant will take two years for operations”, said Dinesh Shahra, founder and managing director, Ruchi Soya Industries.

The company has started oil palm cultivation on 28,000 hectares land in Mayurbhanj, Balasore, Bhadrak and Kendrapada districts for which the company has entered into a tripartite agreement with the state government and farmers.



Ruchi Soya processes about 0.52 million tonne oil palm per annum.


Apart from Odisha, Ruchi Soya is working with the farmers in the states of Andhra Pradesh, Mizoram, Gujarat, Tamil Nadu, Karnataka and Chhattisgarh. In Andhra Pradesh, Ruchi Soya has access to over 30,000 hectares of plantation. The company operates four oil processing mills in Andhra Pradesh with aggregate FFB processing capacity of 125 tonne  per hour.


“We also have plans to set up an oil refinery in Odisha”, he added.


On hiking the prices of edible oils in the wake of rupee weakening against the dollar, Shahra said, there is no concern for price rise as the international prices of edible oil are coming down and in India, the price is also falling because of the good domestic oil seed crops this year.


The company imported about 1.4 million tonne of both crude and edible oil last year.