Chief Minister Shivraj Singh Chouhan said Ruchi Soya Industries Limited (Ruchi Soya) will play a pivotal role in the project on ‘Soybean oil fortification’ in Madhya Pradesh. Under this project, largest selling Soyabean oil brand in the State ‘Mahakosh’ will now have additional health benefits of Vitamin A and D.
Chouhan was launching soybean oil fortification project here on Monday. Minister of Science and Technology and Food Processing Kailash Vijayvargiya along with several other dignitaries were also present on the occasion.
Centre for Community Economics and Development Consultants Society (CECOEDECON) has been working on ‘Soybean oil fortification’ in collaboration with the United Nations affiliated body, Global Alliance for Improved Nutrition (GAIN) and edible oil manufacturers in Madhya Pradesh.
Under this project, soyabean oil by leading companies will be fortified with the essential Vitamins A and D.
This initiative aims to curb malnutrition in Madhya Pradesh with a primarily focus on the nutritional security. Sarvesh Shahra, Business Head, FMCG and Specialty Ingredients, Ruchi Soya Industries Limited, on the occasion said the objective of the soyabean oil fortification project in Madhya Pradesh is to reduce health related problems arising due to Vitamin A and D deficiencies in the State.
“We are happy to partner with the NGOs and offering healthier options to the consumers of our soya oil brand Mahakosh in Madhya Pradesh”, Sarvesh said.
We will also work closely with NGOs like CECOEDECON and GAIN on the awareness generation campaign on Vitamin A and D deficiency and the strategies to address it,” he added.
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